Brand & Advertising

René-Georges Gaultier

With a degree in law, a diploma from the Institut d’Administration des Entreprises and an MBA from MIT, René-Georges Gaultier also lectures at the HEC,Paris business school. A marketing specialist, René-Georges Gaultier created his own communication agency in Paris before selling it to the Publicis group where he then worked for over 20 years. Successively Vice-Chairman of different entities of the Group, he was in charge of international business with Publicis Communication and Publicis Etoile. His last position, which he held until 31 December 2006, was that of Vice-Chairman of the Saatchi & Saatchi group. He then became co-founder and CEO of Gaultier Collette , adverting agency, Genève-Paris- Zurich.


Fields of expertise:

·      Brand audit and positioning.

·      International launching of brands.

·      Brands portfolio management.

·      International POS management strategy.

·      Creation of added value.

·      Communication strategy.

·      Creative work supervision.